Practice area one
Strategic Planning
For businesses where growth has outrun how the work is organised. We map how the business actually runs, then put structure around the parts that will not survive the next stage of growth.
What is included
- Process mapping and documentation Written procedure for the core workflows, not a diagram nobody opens again.
- Vendor selection and management Specifying what the business needs, running a structured selection, and putting the relationship on defined terms.
- Contractor and team coordination Defining who owns what, how work is handed over, and how it is checked.
- Operating cadence and reporting A rhythm the business can sustain: what gets reviewed, how often, using which numbers.
- Systems and tooling review What the business runs on, what it is paying for and not using.
What a typical engagement looks like: a scoped review over several weeks, ending in written findings and a plan the business can hold itself to.
Practice area two
Growth and Demand
For businesses that need customer acquisition to be deliberate rather than incidental. We narrow the channels worth the budget and oversee the work until the results are legible.
What is included
- Acquisition strategy and channel selection Which channels are worth the business's budget and attention, including the ones we recommend dropping.
- Offer and positioning work What is being sold, to whom, and why they would choose it.
- Campaign oversight and quality control Reviewing work in flight against the agreed strategy.
- Performance review and reporting The numbers that matter for this business, reported on a fixed schedule.
- Agency and freelancer selection Briefing, shortlisting and holding external suppliers to the brief.
What a typical engagement looks like: usually a monthly retainer, opening with a short strategy phase before ongoing oversight begins.
Practice area three
Marketing Audit and Assurance
An independent check on what agencies and campaigns are actually delivering, for businesses that want a second opinion before renewing a contract or a budget.
What is included
- Spend and channel analysis Where the marketing budget is actually going, and what it is producing.
- Agency and campaign performance assessment An outside read on whether current work is doing what it claims.
- Tracking and attribution review Whether the numbers being reported can be trusted.
- Vendor contract and scope review What is actually being paid for, against what was agreed.
- Written findings and priorities A short, ranked list of what to fix first.
What a typical engagement looks like: a fixed-scope, one-off review delivering a written report within a set number of weeks.
What we do not do
- We are not an in-house replacement. We advise and oversee. We do not staff a function permanently.
- We do not provide legal, accounting, tax or regulated financial advice.
- We do not take an engagement until both sides can agree, in writing, what finished looks like.
- We do not work on a contingent or commission-only basis. Every engagement is on agreed fees under a written agreement.